Last week on the blog, we defined sustainability plans and discussed how Corporate Social Responsibility helps you attract employees. This week, we’ll discuss the second financial benefit of CSR: attracting and retaining clients.
First, a recap of terms:
Corporate Social Responsibility (CSR)– a business approach that contributes to sustainable development by delivering economic, social and environmental benefits for all stakeholders.
Business sustainability – managing the triple bottom line – a process by which companies manage their financial, social and environmental risks, obligations and opportunities. These three impacts are sometimes referred to as profits, people and planet.
Helping the environment helps you attract and retain customers
Much of the global push for sustainability has come from customers who expect ethical business practices from the brands they buy. Nielson’s Global Corporate Sustainability Report found that “66% of consumers are willing to spend more on a product if it comes from a sustainable brand.” 81% of Millennials even expect companies to announce the ways that they make an impact!
As more consumers try to live sustainably and look for businesses that reflect their values, it’s important for your own business to have a sustainability plan.
No matter what kind of product or service you offer, if you have employees or customers, making a visible effort to “do good” will make you stand out from your competitors. Your employees want to feel like their company is making the world a better place, and your clients want to leave the planet better than they found it. Making environmentally friendly actions helps you keep your place as an industry leader.
If your company already has a sustainability plan, SemaConnect electric vehicle charging stations will fit right in! One of the benefits of choosing a “smart” network is that you can view your own sustainability reports. You see your energy usage and carbon offset totals. Not only can you help the environment, but you can actually know how much you’ve reduced carbon emissions!
If your company does not have a sustainability plan yet, SemaConnect stations are a great way to get started. Electric vehicle owners will appreciate being able to park at your property, and you can look forward to the increased business that their regular visits will bring. Not only will your new EV charging stations show off your company values, but our team can even help with signage and press releases!
The value of adding green amenities to your property is indisputable. Contact us to get started on your new sustainability step.