Electric vehicles are becoming more popular around the world. And as many nations do their part to embrace sustainable practices, mandated eco-friendly practices are quickly becoming the norm. But while European consumers will soon get used to seeing electric vehicle charging stations wherever they fuel up their cars, the U.S. still has some catching up to do.
In June 2020, it was announced that all gas stations throughout Germany would soon be required to provide electric car charging solutions. In a plan intended to boost the German economy in the wake of the COVID-19 pandemic, several tactics were proposed to help both individuals and businesses. And in a world that must prioritize reductions in carbon emissions in order to mitigate the effects of climate change, it’s essential to encourage drivers to switch to electric cars. Germany has earmarked $2.8 billion to bolster its EV charging infrastructure and EV battery production in order to convince residents to switch to electric and to increase Germany’s chances of playing a major role in the manufacturing of EV infrastructure. Subsequently, it won’t be long before all German gas stations will also have to provide charging stations for electric-powered cars.
Why Gas Stations?
Because fueling a car with electricity costs roughly the same as fueling a conventional vehicle with gas (at around $1 per gallon), it makes sense that people would be open to making this change. However, the United States has been slower to implement this type of widespread charging infrastructure.
That’s not to say that EV charging companies aren’t making an impact. Recently, Gilbarco-Veeder Root, global leader in fueling systems, partnered with SemaConnect to provide EV charging stations to fleets and fuel stations. And some gas station chains have partnered with EV charging companies to lead the way in eco-friendly infrastructure. Just recently, the owner of Circle K gas stations, the Canadian company Alimentation Couche-Tard, announced that they would add EV charging stations to their locations throughout Canada and on the west coast of the United States.
According to Bloomberg, “the potential growth of electric vehicles in North America, Couche-Tard’s biggest market, offers the company a new revenue stream at a time when gasoline demand may have peaked. Couche-Tard received 71% of its revenue and 46% of its gross profit from fuel sales in the fiscal year that ended April 26, according to a recent company presentation to investors.”
North America Will Follow the Trends
European consumer trends will make their way to North America, which is why Circle K and Couche-Tard decided to buy EV charging stations for their gas stations. And while most gas station and convenience store visitors still drive gasoline cars, they will soon drive electric. The increased visibility of smart charging stations at convenience stores and other retailers shows car buyers that electric cars are a viable option, helping store owners and drivers alike to drive towards the future.
For more information on how EV charging can support your brand perception and income strategy, contact SemaConnect today.